Monday, March 31, 2008

INTRODUCTION to SEO

SEO descriptions are as follows:
  • The use of search engines to generate traffic to a web site.
  • It is used as search engine marketing strategy.
  • The process of increasing the quantity and quality of traffic to a website.
Search Engine Optimization is a continues process of finding up-to-date information to increase or maintain search engine ranking.

HOW DOES SEARCH ENGINE WORKS?

Search engines have two different types of processes. The first type is based on the software where this computer programs automatically explore the Net like the so called "spiders", "crawlers" or "robots" and the other type is based on human indexing where in this process the indexer reads the content of the webpage and create an index based from the content of the document. Through this processes they return lists of link sites that best answer the query of searcher.

I. FINDING THE RIGHT KEYWORDS

Keywords are the terms used by the search engine to find relevant Web pages. It is an index used to identify a certain document or Web page.
When a surfer search for information, he/she then types in the words in the search engine field that returns a result page containing the Web pages that fits to the query.

One of the most important goals of the SEO TEAM; web developers and designers, and programmers is to design Web pages that contain relevant keywords on every pages. Selecting the right keywords and phrases will then help your websites appear on the lists result page of the search engine. In this case your Web site will gain genuine visitors. But this process doesn't stop there. It doesn't matter how many visited the Website, but the number of visitors returning and buying the products and services offered in your Website.

In the selection of list of keywords it is also best to consult experts and other online facilities like keyword services and Wordtracker service that best give ideas and tips.